Cosmetic surgery company Transform ordered to pull ‘irresponsible’ ad for exploiting young women’s body insecurities

A TV ad by cosmetic surgery company Transform has been banned by the Advertising Standards Authority (ASA) for using a blogger’s personal experience to suggest surgery can fix young women's body insecurities.
The ad, which ran in April, featured a 21-year-old female fashion blogger, Sarah Ashcroft, who spoke about her experience of breast enhancement surgery. In the ad Ashcroft stated that she before surgery “[She] never really looked at any part of [her] body past [her] ne