Conversation, not boycotts, is the way to fix social media says Unilever marketing boss

The world’s top brands have to engage with, not boycott, social media networks like Facebook if they wish to improve the ecosystem, says Unilever’s marketing boss, Aline Santos.
The consumer goods giant announced on 26 June that it will be pausing Facebook, Instagram, and Twitter ad spend in the US until the end of the year - coinciding with the upcoming presidential election. Other top brands have, meanwhile, opted for a mass boycott of the social media giant.
Unilever, which h