‘Confusing’ environmental claims are damaging brand reputations, says ASA research

 
New report shows consumer confusion around meaning of ‘carbon neutral’ and ‘net zero’.
 
The Advertising Standards Association (ASA) is calling for stricter regulation on the green claims made by brands after its research revealed consumers find current terminology “challenging and difficult to understand.”
The report, published today (October 20), highlights research into consumer attitudes and understanding in two priority areas: ‘carb