Condé Nast anticipates rapid growth in digital video ad spend, invests in programmatic and VR

Condé Nast Entertainment—which produces about 5,000 unique premium videos each year—is testing programmatic ad sales in what could be a prelude to a big programmatic push in 2017.
It’s a seemingly inevitable path for Condé Nast, having dived into video production just over three years ago for its 19 properties, from GQ to Glamour.
“Any eyeball in the US that watches video has access to a Condé Nast video,” said Joy Marcus, EVP and GM of Digital