22-11-2016 17:52 via thedrum.com

Compass/McCann selected to head up media planning at Miracle-Ear

Compass Point/McCann has been chosen to handle the media planning and buying at Miracle-Ear, following a competitive review.
With over 1,300 locations across the US, Miracle-Ear distributes hearing aids and related products.  Compass Point//McCann will be responsible for media strategy, analytics, DRTV, and media buying spanning broadcast, print, out-of-home, radio, digital and social. 
We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear st
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