Coca-Cola on why ‘getting better at small’ is a big bet as it expands strategy across its portfolio

Coca-Cola has made no secret about its efforts to introduce smaller pack sizes in its Coke product range, but the drinks behemoth is now applying this strategy across Fanta and Sprite as its small packages grow at “nearly double digit rate”.
The business began last year pushing smaller cans and bottles at premium prices to lift margins in North America, a play that increased prices 3% globally in the second quarter in July as it increasingly focuses on revenue over volume to spur gro