Coca-Cola introduces new Aquarius Vive brand designed by Pemberton & Whitefoord

Coca-Cola Iberia has introduced a new product under its Aquarius drinks brand named Vive, with packaging designed by London based agency Pemberton & Whitefoord. 
The drink, which contains extracts of the ‘superfruit’ Baobab, has been introduced after consumers have started to pull away from sports drinks, something that the Aquarius brand was initially linked to when it launched. 
The agency worked closely with Aquarius on the design of the packs, as well as o