Coca- Cola has just hired its first chief digital marketing and here’s why

It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”.
Earlier this month Coca-Cola hired former Bank of America executive David Godsman to take on the role and quicken the global alignment of its systems around a single digital marketing agenda. Speaking at an industr