Co-op becomes latest brand to announce pregnancy loss policy

More than one in five pregnancies end in miscarriage – around a quarter of a million in the UK each year. Co-op is the latest major UK brand to launch a dedicated pregnancy loss policy for its employees, joining the likes of Channel 4 and Saatchi & Saatchi.
Created to support workers through the bereavement and grief of a pregnancy loss – which in this case includes, but is not limited to, miscarriage, stillbirth, embryo transfer loss, molar pregnancy and termination of pregnancy