CMOs take the heat when growth targets fall short

The chief marketing officer (CMO) holds the keys to disruptive growth, according to new research from Accenture Strategy.
Currently, CMOs bear the burden of success or failure in driving disruptive business growth, with the majority of C-suite executives (37%) holding CMOs first in the firing line if growth targets are not met.  
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The research shows that chief sales officers (34%) and chief strategy officers (29%) are also most commonly in the firing line by the C-suite