CMOs at Ford, Chipotle, AB InBev on reimagining purpose marketing

Purpose-driven marketing is evolving for more engaged, demanding audiences and a more challenging future. 
At an event in Orlando, Florida today hosted by the Association of National Advertisers (ANA), leaders from top consumer brands including Ford, Chipotle and AB InBev – the owners of top beer labels like Budweiser, Corona, Stella Artois and more – assembled to talk values-based marketing. 
Largely, participants agreed that leaning on a canned ‘mission’ or &l