Client service is not servicing today’s client needs

Is the entire client service function superfluous? Journey Further’s US chief exec Duncan Smith thinks so – that’s why the agency has no client service team at all.
As both complexity in the media landscape and the automation of how that media is activated grow at speed, clients’ demands on agencies are outpacing an antiquated agency model.
At the heart of this is the client service function. Is it fit for purpose today (let alone the future)?
A desire for change, across