Client demands aren’t always realistic. How should agencies talk them around?

Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. Today, we ask how they navigate tough conversations with clients.
We can’t all be rational all of the time. Sometimes people become fixated on unfeasible projects, sure-fire schemes that will deliver the moon on a stick. Sometimes, those bad ideas are in the heads of your clients. And it’s up to you t