Clearpay memes branded ‘socially irresponsible’ by ASA

Buy now, pay later brand sanctioned by the Advertising Standards Association (ASA) for memes encouraging consumers to spend money they don’t have.
Advertising watchdog the ASA has banned a series of Instagram posts by buy now, pay later company Clearpay for being “socially irresponsible” and “making light” of not having self-control when shopping.
One post had two images of the Squid Game character Seong Gi-hun, the first with the text ‘sticking to my monthly