Chipotle serves up its first BeReal sweepstakes, ‘BooReal’

Fans of burrito and Halloween, rejoice. Fast Mexican chain Chipotle has revived its in-person Boorito promotion for the first time since 2019, along with a cash giveaway of up to $25,000.
Chipotle is tapping Gen Z on BeReal to participate in its longest-running tradition, the Boorito, which has made its return to restaurants for the first time since 2019.
Now in its 22nd year, the Boorito awards Chipotle Rewards members who show up a Chipotle restaurant on Halloween night in costume with a $6 en