Chaos is a ladder for marketers, too

The official theme of the recent IAB Mixx event in New York was advertising’s new world order, but it could just as easily have been how to grapple with chaos. In fact, in his opening remarks, Randall Rothenberg, president and CEO of the IAB, described the market as “a cauldron of innovation and chaos.”
Ditto Steve King, CEO of Publicis Media, who said the turning point marketers are facing could even be considered a fourth industrial revolution.
And, according t