Channing Tatum on why he believes his creative involvement will make his vodka brand stand out from the celebrity crowd

Magic Mike star Channing Tatum today officially launched his new vodka brand Born and Bred, and after helping to craft the brand and direct its debut advert believes that his creative involvement will ensure it will stand out in an over-crowded celebrity alcohol market.
Swathes of celebrities including David Beckham, P Diddy and Justin Timberlake have dabbled in alcohol brands to varying degrees of success. For example Beckham’s Diageo-owned whisky brand Haig Club has encountered fluctuati