Channel 4 gets creative with its fully signed Paralympic Games ad break

Channel 4 has partnered with a number of leading brands including Samsung, Maltesers and Nationwide to be part of its first ad break to be accessible to deaf and hard of hearing viewers.
The broadcaster has recruited deaf artist and actor David Ellington, who stars in its We’re The Superhumans campaign, to sign each of the ads during this Friday (16 September) night’s episode of The Last Leg live from Rio.
Ellington will do a series of costume changes as he provides a humorous, skilf