Channel 4 announces new digital-first brand, Channel 4.0

New content division is designed to attract younger viewers, bringing together a variety of mischief-making creators with a brief to engage, educate and entertain.
Channel 4 has punctuated its digital-first drive with the launch of Channel 4.0, an umbrella brand drawing together the network’s ever-expanding array of social formats.
The content division is designed to attract younger viewers by emphasizing its renegade nature, in comparison with the well-established parent brand, with