Channel 4 and Aviva launch prank web series to promote safe driving

Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.
Channel 4, Zenith UK and insurance company Aviva teamed up to launch "Driven to Distraction," a web series inspired by Aviva's 'Good Thinking' initiative. The six-part series aims at inspiring good thinking behind the wheel and