Changing the pitching process won’t fix agency life

Advertiser pitching processes have been under harsh scrutiny lately for their lopsided toll on agency staff. But Brandwidth’s Frances Barber argues the industry shouldn’t dismantle the system wholesale.
With 70+ companies signed up to the Positive Pitch Pledge, part of the IPA and Isba’s cross-industry plan to make industry pitching more intentional, accountable and effective, efforts to transform the industry pitching process are gathering momentum. But when it comes to the pr