Celebrities lead the way for speakers at Cannes with Will Smith and Usher creating the most buzz on Twitter

As the Rose runs dry on La Croisette The Drum can reveal that the celebrity speakers stole the show at Cannes Lions this year.
Hogging the limelight on social media during the festival this week was Fresh Prince and film star Will Smith who dished out some advice for marketers on how to shift their focus "from product to people".
Data from global marketing agency We Are Social indicated that Will’s appearance struck up over 2,747 mentions on Twitter, account for 37 per cent of the top 10 c