Cat nip or cat nap? How brands’ #InternationalCatDay posts got scratched on Twitter

A long time ago, brands learned that cute animals could help boost their engagement on social media. 
Inevitably, along came #InternationalCatDay on 8 August to celebrate felines on the social network sparking a maelstrom of pussy content between brands.
The term was the top trend on Twitter on Monday.
Here are some of the finest brand tweets.
Xbox
Happy #InternationalCatDay https://t.co/Zdxu9rsGhJ
— Xbox UK (@xboxuk) August 8, 2016Clash of Clans
Happy #InternationalCatDay! pic.twitte