Carling expands relationship with HSE Cake

Carling has inked in an expansion to its partnership with HSE Cake, with the agency now responsible for partnership strategy and activation, experiential, PR and social media in the UK and globally.
In a decade-long partnership, HSE Cake has built on the previous creative, including the Cold Beer Amnesty to London's first ever 24-hour live music event, to most recently inking a three-year partnership with the Premier League running from June 2016 as Official Beer of the Premier League.
Jim Shear