Carat UK takes over the AA's £12m media account from Starcom

The Automobile Association (AA) has chosen Carat UK to run its £12m per year media account following a competitive pitch.
The London-based advertising agency will take over the media duties from the incumbent Starcom effective immediately, however the above-the-line creative work will remain with adam&eveDDB.
“The AA are an iconic British institution and we’re massively pleased to be their new agency partner,” said Rick Hirst, Carat chief executive.  “What