Captain Morgan tells fans to ‘Spice it up’

The rum company’s new tagline is unveiled alongside four new TV spots, all of which aim to position the brand as youthful, fun-loving and slightly mischievous.
Captain Morgan is back on TV with a spicy new tagline.
The 78-year-old liquor brand is telling its North American audience to ‘Spice it up’ in four new TV spots. Each of the fifteen-second spots features hip, young people playing sly, subtle pranks and tricks on one another – like leaving the door to a bar wid