Cannes It: The ad industry needs to lose its rock star egos – here’s why

It is time to put the term “me” in the bin, says Razorfish global chief creative officer Daniel Bonner.
He believes that the concept of “me” is divisive to the Adland community, which should instead celebration collaboration – and deliver greater creative output as a result.
Bonner makes his case in the third episode of Cannes It, a Riviera series of interviews in partnership with AudienceScience, that are based on The Drum’s popular Digital Dungeon format. Th