Canada Goose rolls out global campaign to promote its fall and winter collection

Canada Goose, the 59-year-old Canadian outerwear brand whose pricey parkas exploded onto the scene when Kate Upton wore one of them on the cover of the 2013 Sports Illustrated swimsuit issue, is rolling out a global campaign to promote its fall and winter collection.
The out-of-home and digital campaign, called ‘In Your Element,’ features Canadian model Crista Cober and model-turned-actor Travis Fimmel. According to Canada Goose, the campaign was inspired by Canada’s “har