Can Scope3’s adtech execs tame the carbon emissions they once helped create?

Adtech veteran Anne Coghlan explains how her latest gig Scope3 will help decarbonize the opaque industry her and co-founder Brian O’Kelley helped build. 
There’s a swelling of marketers who want to offset the carbon footprint of their media buys, but the tools remain in their infancy and platforms are still slow to offer the true picture. Enter Scope3, the brain-child of AppNexus alumni Anne Coghlan and Brian O’Kelley, which launched in 2022 to help dec