Can Ruby the Roo drive big-spending travellers downunder? Tourism Australia thinks it can

In the post-Covid barrage of destination marketing, Tourism Australia is banking on a CGI kangaroo - and its unicorn sidekick - to help entice travellers to take a holiday down under. 
Tourism Australia has pulled out all the stops for its new global advertising campaign. From a live-action film featuring voiceovers from Hollywood stars, a remake of the iconic Down Under song, and the return of the 'Come and Say G'Day' slogan, made famous by Paul Hogan in the 80s – the