Can m-commerce correct the sustainability sins of today’s e-commerce businesses?

Mobile commerce may soon become the dominant form of e-commerce. Can the brands adopting this channel use it to create a more sustainable way of doing business? As part of our deep dive into all things Mobile, Damien LeMaitre, global commerce director, media at Dentsu International, explains more.
As e-commerce popularity has continued to increase, so too has the impact on society and the planet from the infrastructure, packaging, deliveries and returns of online purchased goods.
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