27-10-2022 11:59 via thedrum.com

Calls for Meta course correction grow as $100bn VR gamble delivers virtually no ad sales

Facebook owner Meta has become the latest tech giant to be hit by a global slowdown in ad revenues, as a much-hyped investment in the metaverse delivers virtually no ad sales.
Mark Zuckerberg has bet the house on the metaverse, a next-level evolution of the internet in which participants interact as avatars in virtual spaces instead of relying on a clunky mouse and screen.
These sci-fi ideals have thus far failed to translate into any appreciable ad revenues for the social media networ
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