Burn your brand book and embrace creativity

Brand books typically hold the keys to a brand’s strategy, direction and future, but Ed Bolton, director at Frog, suggests that it might be an outdated guide in need of revival. He proposes reworking its contents and embracing fluidity in pursuit of creativity.
When was the last time you opened your brand book? Is it sitting on the server gathering virtual dust? A brand book can be full of inspirational, strategic and creative thinking, laying the foundation for the brand to go into the wo