11-07-2016 14:45 via thedrum.com

BT's first major content tie up with EE will offer mobile customers free BT Sport

EE will offer its monthly mobile subscribers six months free access to BT Sport in what is the first major content tie-up between the two companies since BT’s takeover of the mobile operator.
The promotion will pull in more than 15 million mobile subscribers to BT Sports and launches with a “multimillion-pound” advertising campaign featuring footballing names including Rio Ferdinand, José Mourinho and Harry Redknapp, as well as the star of EE’s recent advertising c
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