Bruce Henderson, CCO at Jack Morton, on what it takes to be a great creative

The Drum recently caught up with Jack Morton Worldwide’s chief creative officer Bruce Henderson to find out what he thinks it takes to be a great creative.
Henderson, who joined the brand experience agency last year from Geometry Global, believes that great creatives tend to pair their curiosity, optimism and perseverance with a sense of resilience that allows them to accept feedback and move forward.
“You have to believe that it’s possible to do something great. I think that&r