Brown-Forman appoints Jackanory to handle global travel retail activity

Brown-Forman has appointed Jackanory to create a global travel retail toolkit and activations for their American Whiskey portfolio, following a three-way pitch.
Jackanory will be creating a toolkit that will be used for airport and ferry activations worldwide. The toolkit will focus on the stories behind each of Brown-Forman’s American Whiskey brands and aim to give consumers a more engaging and unique experience in the busy travel retail environment.
Hannah Lyons, global travel retai