British Airways wants to recommend your next holiday destination with an emoji powered chatbot

British Airways is the latest brand to dip a toe in the relatively untested chat bot waters, with an emoji powered holiday inspirational tool as part of its January sale marketing push.
The airline is utilising Facebook messenger’s bot technology to allow customers to interact with the sale using emojis. After answering a series of questions by choosing the most relevant emoji to them, the bot will recommend a holiday destination to suit their personality and mood.
The bot, built by Ogilvy