British ad spend growth will slow to a snail’s pace in 2023

AA/Warc report predicts a mere 3.9% media owner ad revenue growth next year.
The UK’s advertising market is set to grow by 9.2% in 2022 to a total of £34.9bn, which is 1.7% less growth than projected for the year as of July 2022. But there’s even a significant slowdown predicted for 2023. What’s gone wrong?
Every six months, a report from AA/Warc collects ad revenue data directly from media owners across numerous channels. Pressures from inflation, squeezed marg