Brighton Pier hires Underscore to redesign online site

UK seaside pleasure destination Brighton Pier has unveiled its newly redesigned  website, delevered by branding agency Underscore.
A key aim of the site refresh is to drive stronger online engagement – encouraging pre-purchase of wristbands to save customers both time and money – while also attracting both young and old to return to the pier by tapping into a sense of nostaligia. The new design embraces the colourful nature of the famous seaside town’s history, utilising a