Brexit causing ‘indecisiveness and hesitancy’ for marketers as budgets get the chop

With Boris Johnson’s latest Brexit deal still hanging in the balance, the impact of political and economic uncertainty is hitting the ad industry – with marketers admitting they’ve made budget cuts in the last quarter.
The quarterly Bellwether report from the Institute of Practitioners in Advertising (IPA) has found that a net balance of -0.5% marketers from some of the UK’s biggest businesses have reduced spent over the past three months. The sum was calculated by t