25-07-2016 13:40 via thedrum.com

Brands can now buy 360-degree video ad slots on Mashable, Forbes and more

Brands can now serve up 360-degree ads on publisher's sites thanks to new technology from Teads.
The video ad marketplace, which helps the likes of Mashable, the Guardian and Forbes monitise its videos, has added 360-video functionality to its inRead toolkit for advertisers, allowing brands to buy slots for the immersive format across all screens including desktop and smartphones.
Various brands from Coca-Cola to Nestle have embraced 360-degree video spots, which are similar
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