Brands, BeReal and balancing authenticity

BeReal is promising something different. But without advertisers, it faces an uncertain future. The platform needs to find a way to open its doors to brands – while maintaining its ethos of authenticity, argues Superunion exec Mick McConnell.
Let’s face facts. Social media hasn’t always been the best place for establishing the truth.
Fake news, face-altering filters and fluffy metrics are usually on the menu of most newsfeeds and homepages. Most users will present themselv