Brands are drilling down on transparency, and here are some of the reasons why

In a sign of the growing interest in automated marketing, yet persisting lack of awareness about it, ISBA (the trade body for brand-side marketers) has issued a document dubbed The Programmatic Guide, to help promote greater awareness among its membership.
ISBA has claimed that despite the marked increase in media spend using such technologies, its members are increasingly concerned that their media agencies are not doing enough to promote transparency as regards their media management practices