30-09-2016 15:03 via thedrum.com

Branded video review with RedPill: Influencer Special

Every fortnight, RedPill reviews three branded videos and assesses the reasons behind their social performance.
RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.
With RedPill recently launching the Influencer Top 10 chart, which tracks and ranks successful brand-influencer partnerships by audienc
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