Branded Video Review with RedPill: Featuring Chipotle, Cricket Wireless and The Woolshed Company
Every fortnight, RedPill reviews three new branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.
Chipotle - A Love Story
Video of A Love Story
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Rating: 80 per cent
Chipotle continues its streak of hot online content b
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