Branded, paid and organic content: What are the key differences and why do they matter?

When it comes to creating your content marketing strategy, it’s useful to know the key differences between organic, paid and branded content - and which ones are right for your business. As part of The Drum's Content Marketing in Focus, Gavin Jordan (publishing manager of The Drum’s Open Mic) defines the different kinds of content, along with their advantages and disadvantages.
We live in a content-obsessed world. Content has never been easier to produce or consume. But for content m