Brand USA partners with Spotify to let travelers experience the country through its musical styles

Brand USA, the destination-marketing organization for the US, has partnered with Spotify and is asking travelers to experience the culture of the country by listening to its music.
‘Hear the Music, Experience the USA’ is an integrated marketing campaign utilizing the power of music to promote international travel to the US. The campaign interprets Bobby Freeman’s iconic song, ‘Do You Wanna Dance?’ through different musical genres as envisioned by five