BP turns to Ogilvy to run its BTL creative and production services

BP Australia has strengthened its relationship with Ogilvy after handing it the below-the-line creative and production services.
Ogilvy, which is already BP Australia’s creative agency of record, will now take responsibility for all the below-the-line creative, promotions, video and digital support.
The appointment of the WPP-owned agency is part of a lower cost model designed to deliver efficiencies for BP through technology and automation of templates, briefing, approvals and digital cre