Bots, umbrellas and your daily commute: A new approach to customer experience

The way brands interact with customers is rapidly changing. You can see it in the rise of Facebook’s bot network. But still, many of us aren’t quite sure how to speak to one. So as the service hit 11,000 users this month, the social network made interacting with its bots more intuitive. Facebook knows the user has to come first.
Facebook’s move to make its bot interface more seamless reflects a changing approach to customer experience. Brands are using technology to integrate t