18-07-2018 23:25 via thedrum.com

Bonobos masculinity spot faces copycat claims from industry insiders

The release of a Bonobos spot that launched today (July 18) has members of the ad industry questioning its resemblance to an ad BBDO had created for this year's International Womens Day (March 8).
The BBDO-made spot, called 'It's Time To Redefine' and starring comedian and writer Akilah Hughes, displays the definition of ‘woman,’: which included terms such as ‘paramour,’ ‘mistress,’ and ‘housekeeper.' She takes the powers that be to task, askin
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